Jacquemus Takes Los Angeles
There are certain moments in fashion that stop you in your tracks — and this is one of them.
Jacquemus, the brand that redefined chic with micro bags, sculptural tailoring, and sun-drenched sensuality, is opening a permanent flagship store at 8800 Melrose Avenue. For us at Rotate Archive, this isn’t just news — it’s a moment. It’s a portal opening. It’s the start of something new, and it’s happening in our own backyard.
8800 Melrose isn’t just any address — it’s a space with history. Once home to Louis Vuitton and John Varvatos, it has seen legacy, luxury, and legend. But now? It’s about to see vision.
Why Jacquemus Feels Like Home
Jacquemus has always felt personal. There’s something about the way Simon Porte Jacquemus designs — playful but sharp, romantic but grounded, nostalgic yet futuristic — that hits on a soul level. His pieces make you feel something. You don’t just wear Jacquemus; you live in it. You pose a little differently. You walk with a little more ease. You flirt with the world.
At Rotate Archive, we’ve spent years collecting, studying, and styling Jacquemus pieces. We’ve watched the brand grow from a Parisian cool-kid secret to a global fashion force. And let’s be honest: we’ve shed a tear or two watching that lavender field runway or the beachside catwalk in Hawaii. It’s not just fashion — it’s storytelling. And we live for it.
Melrose, Reimagined
Melrose Avenue has always been about discovery. It’s where streetwear meets high fashion, vintage meets ultra-modern, and everyday people become style icons. With Jacquemus moving into 8800, the street is getting a serious upgrade — one that feels poetic.
This isn’t just pop-up. This is permanence. A flagship. A statement. The French Riviera is pulling up to LA, and it’s wearing linen, carrying a Le Chiquito, and ordering a café au lait.
We’re imagining a space filled with light and whimsy. Maybe a few sculptural installations. Maybe a dreamy dressing room experience that feels like stepping into a scene from a Luca Guadagnino film. Whatever it is, we know it’ll feel like walking into the world of Jacquemus — and that’s a world we never want to leave.
Rotate Archive x Jacquemus: Let’s Make it Happen
We’re saying this with our whole chest: Jacquemus, we love you. We've loved you. We've collected you, curated you, styled you, archived you. We don’t just follow your journey — we feel it. Your pieces are part of our story.
So when this Melrose store opens its doors, we hope you’ll see Rotate Archive not just as admirers, but as kindred spirits. We’d love nothing more than to be part of your LA chapter — whether that’s through event invitations, sneak previews, or creative collaborations. We’re here, we’re ready, and we’re already picking out the outfit.
The Future Looks Sunny
This opening isn’t just another luxury storefront. It’s a shift in energy. It’s Jacquemus claiming space — in Los Angeles, in fashion history, and in the hearts of every creative who’s ever felt seen by his vision. It’s playful, elegant rebellion — exactly the kind of energy that defines Melrose at its best.
So here’s to 8800 Melrose — to its past as a home of giants, and to its future as the sun-drenched playground of one of fashion’s most exciting voices.
We’ll be there on opening day. Will we see you there, Jacquemus?
Love,
Rotate Archive
