For the Fall-Winter 2025, Pharrell brought out Japanese Designer Nigo for a Collaboration.

For decades, designer goods symbolized exclusivity, status, and wealth. However, cultural shifts, practical concerns, and evolving consumer values are challenging their relevance. From the rise of quiet luxury to safety concerns and the proliferation of counterfeit goods, traditional designer items are becoming less desirable. Here's an exploration of why designer goods are gradually becoming obsolete in recent years.